Business Insider

Business Insider (AI content)
type	website
status	generally unreliable
blacklisted	no
recency	2024
RFC
link	RfC
date	2025

Business Insider (culture)
type	website
shortcut	WP:BICULTURE
status	generally reliable
blacklisted	no
recency	2021
Domain insider.com
	In source code; External links in articles; Spamcheck tool
RFC
link	RfC
date	2021

Business Insider (excluding culture)
type	website
shortcut	WP:BUSINESSINSIDER
status	no consensus
blacklisted	no
recency	2025
Domain insider.com
	In source code; External links in articles; Spamcheck tool
RFC
link	RfC
date	2020

Business Insider is a source that has been repeatedly discussed at the Reliable sources noticeboard. This page collects and links information about previous discussions and current consensus, and summarizes it here for convenience.

This source has separate reliability assessments by time period or topic; each is presented in its own section below.

excluding culture

Summary

In the 2025 RfC, editors determined that any LLM-generated writing disclosed as written using AI is generally unreliable. There is otherwise no consensus on the overall reliability of Business Insider. The site's syndicated content, which may not be clearly marked, should be evaluated by the reliability of its original publisher. See also: Business Insider (culture).

Discussions

Recency

2025

RfCs

2020 RfC
2022 RfC
2025 RfC

culture

Summary

There is consensus that Business Insider is generally reliable for its coverage in its culture section. See also: Business Insider (excluding culture).

Discussions

Recency

2021

RfCs

2021 RfC
2021 RfC

AI content

Summary

Consistent with several recent decisions our community has made about LLM-generated writing, consensus here is that Wikipedians don't trust it at all. Business Insider claims that humans will review the LLM-generated content, but Wikipedians are remarkably cynical about this. Consensus is that anything published with a disclosure about "Business Insider AI" is (a) generally unreliable and (b) not an indicator of notability at AFD.

Discussions

Recency

2024

RfCs

2025 RfC

Excerpt

Business Insider (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City-based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.

Notes

References

Original table rows for comparison

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Perennial sources
Source	Status (legend)	Discussions			Use
Source	Status (legend)	List	Last	Summary	Use
Business Insider (excluding culture) (Insider, Markets Insider, Tech Insider) WP:BI 📌 WP:BUSINESSINSIDER 📌		2020 2022 2025	2025	In the 2025 RfC, editors determined that any LLM-generated writing disclosed as written using AI is generally unreliable. There is otherwise no consensus on the overall reliability of Business Insider. The site's syndicated content, which may not be clearly marked, should be evaluated by the reliability of its original publisher. See also: Business Insider (culture).	1 2 3
Business Insider (culture) WP:BICULTURE 📌		2021 2021	2021	There is consensus that Business Insider is generally reliable for its coverage in its culture section. See also: Business Insider (excluding culture).	1 2
Business Insider (AI content)		2025	2024	Consistent with several recent decisions our community has made about LLM-generated writing, consensus here is that Wikipedians don't trust it at all. Business Insider claims that humans will review the LLM-generated content, but Wikipedians are remarkably cynical about this. Consensus is that anything published with a disclosure about "Business Insider AI" is (a) generally unreliable and (b) not an indicator of notability at AFD.